F2P Games Consulting
F2P Games Consulting
Boutique consulting for product, design, live ops and economy
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Free-To-Play
Games Consulting

 
 
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What we offer

Video game consulting services specialising in Free-To-Play games across all platforms in the disciplines of:

Game Design

Economy Design

Product Management

Live Operations

Monetization

Strategy


We divide our work into 3 core areas and adapt each to fit the needs of the client:

Product Review

We improve product KPIs (notably LTV) by focusing on:

  • Deconstruction of features or games and clearly defined plan for game design improvement and optimization

  • Building and prioritising the product backlog (which features to focus on next and how they will work)

  • Economy balancing or creation to ensure that your game is both engaging and able to monetize

  • Live Operations planning to give you the best tools to run a successful live game

Project Work

  • Pre-launch game design and planning

  • Post-launch game design, system optimization, analysis, economy balancing and live operations

Workshops & Webinars

  • Talks and workshops across a range of subjects including product lifetime management strategy, advanced live operations, economy design, balancing and more!

  • Team mentoring and long term strategy support

Who we are

 
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 Featured Talks


References

 
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Rovio Entertainment

“It was an absolute pleasure to have Nick as a facilitator for our LiveOps workshop. His insights and knowledge of the ways of working with live games provided for us very interesting views how we can improve our operations. Also it was a lot of fun, as game development should be.”

Miika Tams, VP, Games - Rovio Entertainment


Nordisk Games

“Nick did very impressive work for us within a short timeframe on one of our key IPs. We were impressed with his industry knowledge and deep quality of analyses.”

Christopher Håkonsson, Head of Strategy - Nordisk Games


Goodgame Studios

“Nick impressed from the start with the quick grasp on deep mechanics and its relation to game balance, user journey and last but not least monetization.

The result of our coop was outstanding and delivered (meta feature) designs were implemented with only minor tweaks. Highly recommended, 5/5 - anytime again.”

Chris O’Kelly, VP Live Games - Goodgame Studios


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Nitro Games

“Nick created an in-depth analysis of Heroes of Warland meta & monetization and how to improve it. Based on his feedback we have managed to make improvements to the live game. I would highly recommend his expertise in this field.”

Leo Kihlman, Game Director - Nitro Games


Amuzo Games

"Nick joined our project during the initial softlaunch period to analyse monetisation and retention performance. From the offset, Nick was a calm and confident voice of reason, quickly applying his expertise and knowledge to influence our decision making.

We instantly set to work on shaping the analytical events, reports and data to facilitate Nick's metrics. The insights and recommendations from that point were invaluable, including a presentation to our senior team members and clients.

I wouldn't hesitate to bring Nick onto future products, he's been a pleasure to work with and is guaranteed to get the job done with a great attitude."

Dan Mascall, Head of Production - Amuzo Games


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Cherrypick Games

“Nick's game dev experience & understanding made the process of improving our KPIs inspiring & enjoyable. With Nick’s input we managed to increase the KPIs we targeted!”

Michael Sroczynski, Co-Founder & Game Director - Cherrypick Games


TinyBytes

“It was great to work with Nick on one of our new games. He quickly understood our needs and his balancing proposal was well aligned with the team’s initial plans and data observations. Nick’s documentation provided a much clearer and deeper vision of aspects that were taking place, and helped us understand what our players were looking for in the game. This helped us make quicker decisions with more confidence. Rather than bringing magical and quick solutions, he helped us build a decision framework for facing new balancing challenges that may lay ahead. Overall, the AB Tests our team conducted in alignment with Nick’s recommendations resulted in improvements like 11% in D1 Retention, 33% in Spender Conversion, and 31% time in the game. We’ll be happy to collaborate with Nick again.”

Andres Constantinidis, CEO - TinyBytes


Sea Monster Entertainment

"Nick was invaluable in helping us to shape our monetisation strategy. He taught us processes that enabled us to prioritise our features and gave us really useful feedback on improving our gameplay. I would definitely want to involve him as early as possible in the development of any project."

Jade Duckitt, Creative Director - Sea Monster Entertainment


Dream Sloth Games

Nick did a wonderful job becoming intimately familiar with the mechanics and economy of our PC game in a short amount of time and was able to provide very insightful recommendations for enhancing our in-game economy and developing a product lifecycle management strategy to keep the game interesting and fresh for players. We look forward to working closely with Nick and team again in the future!

Malik Ahmed, Founder - Dream Sloth Games


Whatwapp Entertainment

"Nick held a series of internal workshops at Whatwapp about Product Ownership. He showed extensive experience in game design, monetization, and product management, which helped us to better understand how we can improve the whole lifecycle of our LiveOps games. He is also a very easy-going person, which is always a plus!"

Martina Gianfreda, Co-CEO - Whatwapp Entertainment


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Fil Games

“Working with Nick was such a smooth process! He came up with a plan that would fit my needs, pointed me towards various areas of improvement in my game, and made very clear and refined recommendations on how to approach those areas. His fresh perspective and ideas for improving the on-boarding funnel and in-game economy were immensely helpful. Looking forward to working with him again!”

Sinan Ozeray, Founder - Fil Games


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Ironklad Studios

 “It was wonderful working with Nick and Emma! After a brief conversation they had a good understanding of my needs and promptly delivered that and more. I now have a tailored forecasting tool where I can quickly analyze several P&L scenarios across multiple ventures. Will definitely come back with more projects!”

Dmitry Fitisov, Managing Director - Ironklad Studios



Contact Us

Email nick@gamesconsulting.net or book a free initial consultation!

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